Digital Content & Social Media Strategy
I’ve worked with local Corpus Christi media outlets since 2007, specializing in website design and management, social media management, social/web analytics, video editing and graphic design. I currently work for Gannett | USA Today Network as a Content Strategy Analyst overseeing the Texas region which includes El Paso, Corpus Christi, Abilene, San Angelo and Wichita Falls.
Date of BirthJuly 23, 1980
LocationCorpus Christi, TX
A.A. in Communication: Journalism – Del Mar College2003
Received an A.A. in Communication: Journalism, focusing in print and digital media. Served as web editor (2001-2002) and then Editor-in-Chief of the student newspaper, The Foghorn (2002-2003). Part of the local team that helped organize the 2003 Texas Intercollegiate Press Association (TIPA) convention.
B.A. in Communication: Media Studies – Texas A&M University – Corpus Christi2007
Received a B.A. in Communication, focusing on media studies with a minor in public relations, graduating cum laude. Member of Lambda Pi Eta.
Texas A&M University – Kingsville2003-2005
Worked towards a MFA in design with a minor in journalism. Served on staff at the student newspaper, The South Texan (2003-2004) as a page editor and reporter. Spent Summer of 2005 studying design and printmaking at La Escuela de Bellas Artes, La Universidad Autónoma Benito Juárez de Oaxaca.
Content Strategy Analyst, Gannett | USA Today Network2017-Present
CURRENT PROJECT: Breaking News/Push Alert strategies▪ Work with properties in El Paso, Corpus Christi, San Angelo, Abilene and Wichita Falls to develop content strategies on a site-by-site basis and in line with USA Today Network goals▪ Analyze data using Adobe Analytics to determine success with content strategies▪Develop workflow strategies for push alerts, video and social at the Texas regional level▪Work with news teams to build out digital story elements and features.
Social Media Planner, Corpus Christi Caller-Times2013-2017
Serving as Regional Social Leader for the USA Today Network Texas - Region▪MAJOR PROJECT: Off the Record (Facebook Live)▪ Manage all main Caller-Times social media accounts ▪ Track social media analytics to time-target posts on social accounts. ▪ Developed newsroom workflow for video creation using Wochit platform▪Design and create graphics for online presentation on Caller.com ▪ Work with news teams to build out digital story elements and features. ▪ Traffic Associated Press wire copy and photos on caller.com. ▪ Assisted with three site template upgrades and CMS transfers on Caller.com.▪ Work with corporate leaders to create digital workflows for new CMS. (EndPlay and Clickability)
Webmaster, Clear Channel Radio (now iHeartMedia, Inc.)2007-2010
Maintain six radio station websites and listener databases. ▪ Design and create logos, graphics and web pages for station events. ▪ Design weekly email and print materials for market and station promotion. ▪ Compile weekly statistic reports for upper management and sales. ▪ Implemented two template redesigns across six radio station websites. ▪ Provided guidance for early social media workflows and policies. ▪ Conduct internet training meetings for sales staff. ▪ Assist ad executives in the creation of online marketing strategies for clients. ▪ Traffic internet advertising using DART Ad system. ▪ Research and design internet sales packages. ▪ Assist with station events and promotions. ▪ Assist in on-air commercial production.
Awards & Recognitions
- Behind Broken Doors, 1st Place – Texas Associated Press Managing Editors Awards, Community Service
- Selena Quintanilla-Perez and Fiesta de la Flor Coverage, 2nd Place – Texas Associated Press Managing Editors Awards, Feature Series
- Behind Broken Doors, 3rd Place – Texas Associated Press Managing Editors Awards, Star Online Package of the Year
- Caller.com, Honorable Mention – Texas Associated Press Managing Editors Awards, Online Newspapers
- VIDEO: Striving for shallow-water courtesy, a worthwhile effort; Honorable Mention – Texas Associated Press Managing Editors Awards, Best Video (less than 2 minutes)
- Student Newsroom Mentor – ONA15 Conference – Los Angeles
- Combat Marine Outdoors, 3rd Place – Texas Associated Press Managing Editors Awards, Best Video (less than two minutes)
April 2015 and 2016 – Social Media Analytics for Journalists: Measuring Your Success, Knight Center for Journalism at the University of Texas at Austin
October 2013 – Introduction to Infographics and Data Visualization, Knight Center for Journalism MOOC
Digital Marketing 85%
Adobe Creative Suite 80%
Online Ad Design 80%
Social Media Analytics 75%
Video Editing 70%